"Credits NeverEnding" is an interactive TV program, created for Finnish television channel Dina. Credits NeverEnding is intended for television's off hours, and was developed as part of a project to produce intentionally boring TV. "Boredom is a luxury anyone can afford".
The sight of movie credits on television is usually taken to signify the ending of one program, and the beginning of another. "Credits NeverEnding" subverts this convention by being credits for a movie that never existed, and holding the viewer in suspense for a program that never comes. The credits loop and change, but may scroll over the screen for hours at end.
The names and titles on the list come from the viewers themselves. A viewer with the right mix of attentiveness and time to kill will eventually discover the URL of the website where new credits may be entered. Viewers enjoy nearly total freedom to shape the neverending credits, including promoting themselves. Nothing is true until it is on television.