New Media Management

NMM Web-seminari 22.-23.1.2004

22.1. klo 10-16 lecture room (4rd floor)
23.1. klo 10-16 PC-Mac -class (4rd floor)

Evaluation day: April 2004 > results, links to the seminarworks, findings

Web-seminar focuses on different aspects and problems of new media management and the professional identity of new media producer and manager:
- rights, law & regulations in digital media production
- production & management for interactive media (from large scale cross-media productions and game-design production to the low budget interactive narrative productions)
- design management strategies & building digital brands
- the changes in the professional field; business process re-engineering
- business strategies (corporate, small and medium-sized it-companies) and development production and management in the European Union
- cultural management - sponsors and partnership
- sociological and culture antrophological aspects of culture management, usability and accessibility of new media products,

- During the NMM examination students have prepared a two short essays about the above mentioned subject. It´s recommend that students save their essays also in the FLE desktop.
- During the web-seminar students work in devided to small groups in the FLE.
They study and analyze a special subject from the producton of new/digital/interactive media.
Study group could analyze tha feature through a special production - it could be for example a production from Media Lab´s IAN-studyproject.
- Every group prepare a short lecture about their subject - lecture will be given in April
- Every group should prepere at least summary beforehand about their lecture and devide it in the FLE.
- All papers and presentations will be saved to FLE-desktop (http://virtu.uiah.fi:7070/ant)

Course language: English / Finnish

Thursday 10-16 MediaLab seminar room, 4th floor
10.00 The tasks of the seminar, working methods
14.00 Finding the main question to study
15.00 Organising the web-seminar working teams

Friday 10-16 MediaLab PC-Mac-class, 4th floor
Web-seminar working teams works using FLE
Each group will find their
- main working methods, timetable, division of work
- Each group will have a short presentation of their content and the possible case-study-production

Participants:

Thursday 23.1.
Professional identity of the producer, skills
method: PRO=produce, rank, organize
At the beginning we might have a relatively open question, in the end we will have the task and hopelfully answer.

Through a creative discussion in Idepro-working session students try to find different gategories, questions and problems in digital media productions, which are the areas that the producer of a new media project should handle. During the seminar students work in small groups, each group study and analyze one or more vital parts from a new media production and from the professional challenges of the producer.

1. Tuottajan identiteetti / The identity of a manager

The picture above might help to find the different characteristics between different professional attitudes of the producers and between different kind of productions.

(Osa-alueiden listamisen lähtökohtana oli allaoleva nelikenttä, tuottajan identitetin ja tuotantojen ominaisuuksien kartoittamiseen. Varsinainen tuottajan toimenkuvan, projektihallinnan alueeen voisi sijoittaa nelikenttään keskelle, ristikon päälle.
Jokaisen teeman kohdalla voisi miettiä, minkälaisen identiteetin tuotanto tuottajalta vaatii. Mikä on tuottaja? Mikä on projektinvetäjä? Mikä on projekti - onko se julkinen vai yksityinen, tietylle alustalle, kulttuuria vai viihdettä... monta muuttujaa, jotka säätelevät tuottajan roolia.)

software, teknologia, ohjemistot
Graafinen teknologia, ohjelmistot Graphic tehcnology, programming Design management Brand identity	tuotantoteknologia ohjelmistosuunnittelu, Produciton tehcnologies, software productions informaatiodesign konteksti sosiaaliset ympäristöt Information design, social network
käyttölittymä- suunnittelu, visuaalisuus Interface design, visual design	käsikirjoitus, sisällön suunnittelu scriptwiting, content production
content, sisältö, contenproduction, sisällöntuotanto

2. Media Management -skills and knowledge

Design skills	doing concept design, being aware of the principles of user centered design and design-for-all, taking care of brand management, being aware of problem based strategies and creative problem solving, designing and documenting, taking care of background research, applying information design
Management skills: understanding projects and processes	doing concept design for production and digital services, doing documents, managing projects (follow up, decision making), funding, budgeting, managing brands, managing changes, managing multidiciplinary teams, doing, building knowledge managment, being aware of juridical questions, being aware of the kontext of digital production in IT-society, being aware of user centered questions
Understanding artistic expression	managing and leading user centrered design processes, defining the project from creative processes, knowing presentation skills, understanding the field, benchmarking and doing critical evaluation
Inderstanding integration	recoursing, building and managing multidiciplinary teams, benefit the (background) research, being avare of different roles in multidiciplinary teams, net communities etc.
Creative use of software – understanding media	innovation management, concept design, understanding different genres and channels of digital media, project management, managing sowtware productoins, copyrights, knowledge management
Human centered approach	being aware of user centered design processes and techniques as well principles of accessibility and usability, understanding the various contexts of digital media in IT-society, various roles of users, considering design-for-all priciples, knowing (net) communities
Understading society and tehcnology	knowing IT-society (questions of net-democracy and equality) being aware of users role as client, attendant, visitor, knowing new media business (digital business strategies) and different user groups as well earning logics, building and leading learning organizations

Possible themes: (sorry, so far in Finnish)

Tiedonhaku
Kirjastot
Arkistot

Tietoturva
Digitaalinen henkilöllisyys
Virustentorjunta

Käytettävyydestä:
Tekninen käytettävyys
Ergonominen käytettävyys
Psykologinen käytettävyys
Elämyksellisyys, käyttäjäkokemus

Käyttökelpoisuus
Digituotteissa sovellettavat ISO-standardit
Immateriaalioikeudet
Tekijänoikeudet
Lähioikeudet
Teollisoikeudet

Tietämyshallinnasta:
Muutoksen hallinta
virtuaalikokoukset
WWW työyhteisön tukena
Yrityksen kasvu ja e-oppimisen strategia
eDevelopment, www-johtamisen tukena

Brandinhallinta
Verkkoidentiteetti
Yhteisöt brandin tukena
Maine
Globaali verkkobrandi

Friday 23.1.
FLE: http://virtu.uiah.fi:7070/ant

Students work in (4-persons) groups, first they share the experiences (write all the texts and questions to your FLE-site)

- of the productions which are familiar for them - what can be seen as a new media production, what can be seen as a digital media production etc
- their own professional identity
- the most important challenges and difficult tasks produser had in these productions
- the (possible) problems the working team had
- the ... etc, lets find the questions together!

--------
(Alussa kohtalaisen avoin kysymys, lopussa tulee melko varmasti tavoite, vastaus tulee seminaarityön edetessä. Opiskelijat kartoittivat parityöskentelyn avulla erilaisia kysymyksia, digitaalisen median tuottamseen liittyviä osa-alueita, joita seminaariryhmissä voisi lähteä opiskelemaan ja analysoimaan.)

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Evaluation day: April 2004 > results, links to the seminarworks, findings

NMM_seminar 2004 - Tapio Puhakka, Teppo Haste
Case sähköinen henkilökortti / electronic id-card
http://mlab.uiah.fi/~thaste/shk/index.php

NMM seminar 2004 -
Niina Raitanen, Päivi Puntila, Sami Lanu ja Leevi Kokko
Mobiili-TV:n nykytila ja kehitysnäkymät Suomessa / Mobile TV in Finland
http://uiah.fi/~lkokko/nmm/muuta.html

Other findings:

Famous last words of an innocent game designer:
"I don't want to deal with all that legal mumbo jumbo crap, we can figure it out later. Let's just get this demo together so we can make our killer game..."

Game design and IPR
http://www.intelaw.com/pages/thb/articles/gamearticle1.htm

Tekes on julkaisuut jo vuonna 1996
Multimedian tuotannon ja jakelun juridinen opas-nimisen opuksen. Se löytyy verkosta: http://www.tekes.fi/julkaisut/juridi/

Oppaassa on asiaa yritysmuodoista ja sopimusmalleista.
Tässä muutamia esimerkkiotsikoita

5.0 YHTEISTUOTANTO
5.1 YHTEISTUOTANNON MUODOT: SOPIMUS JA YHTIÖ
5.2 SOPIMUSPERUSTEINEN YHTEISTUOTANTO
5.2.1 YHTEISTYÖSOPIMUS
A YHTEISEN TEKNOLOGIAN KEHITTÄMINEN
B MULTIMEDIATEKNOLOGIAN SIIRTO
C SISÄLTÖJEN KEHITTÄMINEN
5.2.2 KONSORTIOSOPIMUS
A SISÄLTÖOIKEUDET
B PÄÄTÖKSENTEKO JA MANAGEMENTTI

Others (in Finnish)
Multimediatuotannon ja jakelun juridinen opas
http://www.tekes.fi/julkaisut/juridi/
http://www.sjoki.uta.fi/~latvis/jarjesto/ - musiikkiteollisuus, independent tuotantonto / indie productions / all organizations

Behind the Music. Profiting from Sound: A Systems Approach to the Dynamics of Nordic Music Industry (Hanna Virtanen, Rita Asplund, Tomi Hussi)

'Behind the music' is a study of the Nordic music industry, with participants from academic institutions in all the Nordic countries. The overall aim of the project is to map the structure and dynamics of the Nordic music industry, and to get a better understanding of central actors and companies through parallel case studies in the participating countries. The various national case studies will put emphasis on different aspects of the intersection between functional, geographical and institutional levels of analysis. The project is funded by the Nordic Industrial Fund and co-ordinated by the Norwegian partner.

http://www.step.no/music/

http://www.step.no/music/DOCS/Final_Report.pdf

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