Concept: Heidi Tikka
Technical implementation: Grip Studios Interactive
Production: Heidi Tikka
Funding: AVEK, Ministry of Education
In collaboration with:
Radiolinja Elisa Mobile,
HUS Naistenklinikka and
Kätilöopiston sairaala maternity wards,
"Syntymiä" was the first mms-pilot in an ongoing project "tilanteita" (situations).
With the funding from the Ministry of Education and sponsorship from Radiolinja (Elisa)
and Kiasma, the "syntymiä" mobile service experiment was produced in November 2003.
The project involved collaboration with two maternity wards in Helsinki, Kätilöopisto
and Naistenklinikka, both part of the HUS Women's Hospital. In the process camera phones were
introduced to the nurses in the participating wards and the system for their safe circulation
Between November 3.-23.2003, families with new born babies were able to borrow a camera phone
while in hospital. Two public places were developed and offered to the families, who wanted
to announce publicly about the birth of their child with a mms message.
The images were projected onto the back window of Kiasma, facing towards Mannerheimintie
and the Parliament House. The images were also published and archived online.
The audience was able to welcome the babies to the world through the web site or by sms-messaging.
Approximately 120 families participated in mms-messaging and the web service was accessed
more than 8000 times during the three weeks of the experiment.