We used the Audi and BMW advertising material to figure out what values
the companies try to communicate through their product design and
marketing.
We selected and compared 2 car models of a similar class: AudiTT and BMW Z3. We
visited a car shop and tried out how both of the cars look and
feel in reality.
We made a comparitive analysis of both car models and tried to come up
with proposals for AudiTT marketing campaign.
